![]() ![]() However, the advent of reflex camera technology made rangefinders somewhat obsolete, leaving Leica the main product of a diminishing market segment. Leica became an expensive type of camera bought largely by professional or serious photographers. Japanese quality and innovation, along with low pricing, devastated the European camera industry. WWII the companies had competition from Soviet and Japanese copies. Prior to WWII Leica and competing Contax cameras from Zeiss Ikon were considered to be the finest 3. Further iterations of the models I and II were offered, but did not sell well. III (a,b,c,d,f,& g) series became the flagship models and best sellers into the late 1. 3 the Leica III offered slow- speed shutter controls and a fast 1/1. The rangefinder feature was added with the Leica II during 1. The cameras were compact with collapsible lenses, for hiking and biking. The Leicas were innovative, by orienting the image frame sideways for the 3. The name Leica is derived from the first three letters of his surname (Leitz) and the first two of the word camera: lei- ca. The company was founded by Ernst Leitz in 1. ![]() ![]() Oliver Kaltner (CEO)Productscameras, photographic lenses, binoculars and other optical equipment. Andreas Kaufmann (Chairman, Board of Directors). ![]()
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